{"product_id":"purekind-hyaluronic-hydrating-serum","title":"Purekind Hyaluronic Acid Serum","description":"\u003cp\u003e\u003cspan\u003eFor people who've stopped believing skincare needs to be complicated. A lightweight daily serum that draws moisture into the skin, absorbs without residue, and layers effortlessly into any routine — morning and night.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt the core is sodium hyaluronate — a humectant that attracts and retains moisture from within, leaving skin feeling hydrated, comfortable and supple throughout the day. Complemented by Kakadu Plum, a native Australian botanical with concentrated antioxidant properties, and Licorice Root to calm, even and soothe. Every ingredient is here for a reason. Nothing else made it in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDeveloped in Australia with experienced cosmetic scientists drawing on over 20 years of formulation expertise. Presented in an airless pump to protect formula integrity from oxidation. Fast-absorbing liquid texture suitable for all skin types, including sensitive skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is Foundational Care™ — skincare without excess. Less, done right.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply 1–2 pumps to clean, slightly damp skin morning and night. Follow immediately with your moisturiser to seal in hydration. That's your complete routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eSodium Hyaluronate\u003c\/b\u003e — draws moisture into the skin, not just over it. Absorbs fast, no residue, no tackiness.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eKakadu Plum\u003c\/b\u003e — native Australian botanical, one of the world's most concentrated natural antioxidant sources. Used in Australia for thousands of years.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eLicorice Root\u003c\/b\u003e — calming botanical extract that helps visibly even skin tone and soothe reactive skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003e⚠ Patch Test Required Always patch test before first use. Apply a small amount to your inner wrist and wait 24–48 hours before full application. Discontinue use if irritation occurs. Not suitable for use on broken or severely irritated skin. For external use only. See our full Patch Test \u0026amp; Safety guidelines before use.\u003c\/strong\u003e\u003c\/h5\u003e","brand":"Purekind","offers":[{"title":"Default Title","offer_id":53098615472493,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/5568\/5485\/files\/ChatGPT_Image_Apr_12_2026_04_50_12_PM.png?v=1776063434","url":"https:\/\/www.purekind.com.au\/products\/purekind-hyaluronic-hydrating-serum","provider":"Purekind","version":"1.0","type":"link"}